Publisher
Springer International Publishing
Reference36 articles.
1. Bendoly, E., Blocher, J.D., Bretthauer, K.M., Krishnan, S., Venkataramanan, M.A.: Online/in-store integration and customer retention. J. Serv. Res. 7(4), 313–327 (2005)
2. Bijmolt, T.H.A., Leeflang, P.S.H., Block, F., Eisenbeiss, M., Hardie, B.G.S., Lemmens, A., Saffert, P.: Analytics for customer engagement. J. Serv. Res. 13(3), 341–356 (2010)
3. Chan, J.P.: The promise of digital technology in brick and mortar retail (2013)
4. Chiu, H.-C., Hsieh, Y.-C., Roan, J., Tseng, K.-J., Hsieh, J.-K.: The challenge for multichannel services: cross-channel free-riding behavior. Electron. Commer. Res. Appl. 10(2), 268–277 (2011)
5. Clark, W.: New directions for mobile enterprise application platforms: convergence 2012, multichannel 2018. Gartner (2012)
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Roles of Customer Databases and Database Marketing in Customer Relationship Management;International Journal of E-Business Research;2022-12-23
2. Towards a Complete Metamodel for DEMO CM;On the Move to Meaningful Internet Systems: OTM 2018 Workshops;2019