Connected TV: Conceptualizing the Fit Between Convergence and Organizational Strategy Within a Contingency Theory Framework: The Case of Germany

Author:

Murschetz Paul Clemens

Publisher

Springer International Publishing

Reference81 articles.

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5. Barwise, P., & Picard, R. G. (2015). The economics of television: Excludability, rivalry, and imperfect competition. In R. G. Picard & S. S. Wildman (Eds.), Handbook on the economics of the media (pp. 165–188). Cheltenham, UK and Northampton, MA: Edward Elgar Publishing.

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