1. Kotler GN, Kotler P, Kotler IW (2008) Museum marketing and strategy: designing missions, building audiences, generating revenue and resources. Jossey-Bass, San Francisco
2. World Tourism Organization (1985) The role of recreation management in the development of active holidays and special interest tourism and the consequent enrichment of the holiday experience. World Tourism Organization, Madrid
3. Richards G (1997) The social context of cultural tourism. In: Richards G (ed) Cultural tourism in Europe. CAB International, Wallingford
4. Van Den Bosch A (2007) Cultural memory re-presented at the Quai Branly museum. In: Rentschler R, Hede A-M (eds) Museum marketing: competing in the global marketplace. Butterworth Heinemann, Elsevier Science, Oxford
5. Richards G (1996) Production and consumption of European cultural tourism. Ann Tour Res 23(2):261–283