Economic Models of Choice
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-56941-3_7
Reference44 articles.
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3. Allenby, Greg M., Jeff D. Brazell, John R. Howell, and Peter E. Rossi. 2014b. Economic valuation of product features. Quantitative Marketing and Economics 12 (4): 421–456.
4. Allenby, Greg M., James L. Ginter. 1995. Using extremes to design products and segment markets. Journal of Marketing Research 392–403.
5. Allenby, Greg M., and Peter E. Rossi. 1991. Quality perceptions and asymmetric switching between brands. Marketing science 10 (3): 185–204.
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