Innovation and New Products Research: A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions

Author:

Fan Tingting,Golder Peter N.,Lehmann Donald R.

Publisher

Springer International Publishing

Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. A review of Bayesian dynamic forecasting models: Applications in marketing;Applied Stochastic Models in Business and Industry;2023-03-31

2. Predictions through Lean startup? Harnessing AI-based predictions under uncertainty;International Journal of Entrepreneurial Behavior & Research;2022-04-07

3. Extended innovation diffusion models and their empirical performance on real propagation data;Journal of Marketing Analytics;2021-02-17

4. Market research as ascetic detachment: product testing in a German market test town;Consumption Markets & Culture;2020-06-01

5. Yeni Ürünlerin Yayılımında Dijital Etkileyenlerin Rolü;Akdeniz Üniversitesi İletişim Fakültesi Dergisi;2019-01-11

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