Wooing Partners: Who Wants to Be in an FTA Agreement?

Author:

Heslop Louise A.,Papadopoulos Nicolas,Solano-Mendez Roberto,Mendez Jose Rojas,Baillargeon Jason

Publisher

Springer International Publishing

Reference13 articles.

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3. Alden, Dana L., Wayne D. Hoyer, and Ann E. Crowley (1993), “Country-of-Origin, Perceived Risk and Evaluation Strategy,” Advances in Consumer Research, 20: 678–683.

4. Almonte, J., Falk, C, Skaggs, R., and Cardenas, R. (1995), “Country-of-Origin Bias Among High-Income Consumers in Mexico: An Empirical Study,” Journal of International Consumer Marketing, 8 (2): 27–44.

5. Barker, Tansu and Robinson, T. (1987), “A Saskatchewan Consumers– Perceptions of Domestic and Imported Products,” in R.E. Turner (Ed.) Marketing, Vol.8, Proceedings of the Administrative Sciences Association of Canada, Marketing Division, Toronto, Ontario, Canada: Administrative Sciences Association of Canada: 186–195.

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1. Place image and place branding : What the data tells us;Vezetéstudomány / Budapest Management Review;2006-07

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