Knowledge Management for Strategic Marketing
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-11845-1_18
Reference49 articles.
1. Aaker, D.A. 1989. “Managing Assets and Skills: The Key to a Sustainable Competitive Advantage.” California Management Review 3 (Winter): 91–106.
2. Alvesson, M. 1995. Management of Knowledge-Intensive Companies. Berlin: de Gruyter.
3. Ansoff, H.I. 1980. “Strategic Issue Management.” Strategic Management Journal 1 (2): 131–148.
4. Ansoff, H.I. and P.A. Sullivan. 1993. “Optimizing Profitability in Turbulent Environments: A Formula for Strategic Success.” Long Range Planning 26 (5): 11–23.
5. Baets, W.R.J. 1998. Organizational Learning and Knowledge Technologies in a Dynamic Environment. Boston MA: Kluwer.
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