Change in Party Leadership, Party Brand Image and Voter Choice

Author:

Mensah Kobby

Publisher

Springer International Publishing

Reference47 articles.

1. Anebo, F. K. G. (1997). Voting pattern and electoral alliances in Ghana’s 1996 elections. African Association of Political Science, 2(2), 38–52.

2. Anebo, F. K. G. (2001). The Ghana 2000 elections: Voter choice and electoral decisions. African Journal of Political Science/Revue Africaine de Science Politique, 6(1), 69–88.

3. Ayee, J. R. A. (2000). Deepening democracy in Ghana: Politics of the 2000 elections. Accra: Freedom Publication.

4. Ayee, J. R. A. (2009). The evolution and development of the New Patriotic Party in Ghana (SAIIA Occasional Paper No.19 Political Party Systems in Africa Project).

5. Day, G. S. (1994). The capabilities of market-driven organizations. The Journal of Marketing, 58(4), 37–52.

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