Author:
Morris Michael H.,Allen Jeffrey A.,Wagner Cynthia K.
Publisher
Springer International Publishing
Reference10 articles.
1. Andrews, K.R. (1980), The Concept of Corporate Strategy, (Illinois: Richard Irwin).
2. Bennion, M.L., Jr. (1987), “Segmenting and Positioning in Basic Industry,” Industrial Marketing Management, 16 (February), 9-18.
3. German, M., Donahue, Jr., and S.P. Schnaars (1991), “A Chink in Marketing’s Armor: Strategy Above Tactics,” Business Horizons, 34, 2 (March-April), 74-78.
4. Hooley, O.J., D. Jobber (1986), “Five Common Factors in Top Performing Inductrial Firms,” Industrial Marketing Management.
5. Jain, Subhash C. (1983), “The Evolution of Strategic Marketing,” Journal of Business Research, (December), 409-425.