1. Available on request from Dr. Lyn S. Amine, Department of Marketing, Saint Louis University, 3674 Lindell Blvd, St. Louis MO 63108. Tel: 314-977-3868/ Fax: 314-977-3897.
2. Agarwal, Sanjeev and Sridhar N. Ramaswami (1992), "Choice of Foreign Market EntryMode: Impact of Ownership, Location, and Internalization Factors," Journal oflnternational Business Studies, 23 (1), 1-27.
3. Ahluwalia, Montek S. ( 1994), "India’s Quiet Economic Revolution," Columbia Journal of World Business, (Spring), 6-13.
4. Ahmed, Feroz (1992), "Pure Drinks Group: Fizzling Out, 11 Business India, (February),69ff.
5. Behal, Suchitra and Ajay Singh (1977), "Soft Drinks: Filling Up the Gap," India Today, (October), 53-54. Bradsher, Keith (1991), "India Approves Ventures with Americans," New York Times, (September 26), 38.