Complexity of Measuring Advertising Efficiency: An Application of DEA Method in Turkey

Author:

Keskin Benli Yasemin,Bozoklu Çağla Pınar

Publisher

Springer International Publishing

Reference50 articles.

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3. Ali AI, Seiford LM (1993) The mathematical programming approach to efficiency analysis. In: Fried HO, Lovell CAK, Schmidt SS (eds) The measurement of productivity efficiency. Oxford University Press, New York, pp 120–159

4. Ar İM (2012) Türkiye’deki havalimanlarının etkinliklerindeki değişimin incelenmesi: 2007–2011 dönemi için Malmquist-TFV endeksi uygulaması. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi 26(3–4):143–160

5. Assmus G, Farley JU, Lehmann DR (1984) How advertising affects sales: meta-analysis of econometric results. J Mark Res 21:65–74

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