Product Development for Emerging Markets: Towards a Framework for Integrating Contextual Information Into the Design Process

Author:

Freudenthaler Daniela

Publisher

Springer International Publishing

Reference35 articles.

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3. Bilgim, Zeynep, Sriram, Ven, Wuehrer, Gerhard A. (2004): Drivers of Global Business Success: Lessons from Emerging Markets. London: Palgrave Macmillan

4. Bloch, Nicolas; Shankar, Satish; Sehaus, Robert (2007): Adapting for emerging markets. In: European Business Forum, Vol. 30, Autumn, 2007.

5. Blythe, Jim; Zimmerman, Alex (2004): Strategic Planning for Global Markets. In: The Marketing Review, 4, 369–384.

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