Realtime Data Accelerates Online Marketing

Author:

Brosche Kolja,Kumar Arun

Publisher

Springer International Publishing

Reference5 articles.

1. AdvertisingAge, Published on 03 December 2013 (Online) http://adage.com/article/glossary-data-defined/party-data-defined/245054/

2. Bundesverband Digitale Wirtschaft (BVDW) e.V.: http://www.bvdw.org/english.html

3. BVDW (Hrsg.). Realtime Advertising Kompass, Publication date 2013/2014, http://www.bvdw.org/mybvdw/media/view/realtime-advertising-kompass-2013-2014?media=5071

4. Ferber, S. (2014, February). How will marketers buy and sell media in 2020? (Online). http://www.exchangewire.com/blog/2014/02/11/how-will-marketers-buy-and-sell-media-in-2020/ . Accessed 30 Mar 2014.

5. O’Leary, N. (2014). Matt Seiler is out to remake and automate the media agency world (Online). http://www.adweek.com/news/advertising-branding/matt-seiler-out-remake-and-automate-media-agency-world-155047 . Accessed 26 Jan 2014.

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