The Social Organisation of Marketing: An Introduction
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-51571-7_1
Reference108 articles.
1. Araujo, L., Finch, J., & Kjellberg, H. (Eds.). (2010). Reconnecting marketing to markets. Oxford: Oxford University Press.
2. Aspers, P., & Darr, A. (2011). Trade shows and the creation of market and industry. The Sociological Review, 59(4), 758–778.
3. Barrey, S. (2007). Struggling to be displayed at the point of purchase: The emergence of merchandising in French supermarkets. The Sociological Review, 55, 92–108.
4. Berghoff, H., Scranton, P., & Spiekermann, U. (2012a). The origins of marketing and market research: Information, institutions, and markets. In H. Berghoff, P. Scranton & U. Spiekermann (Eds.), The rise of marketing and market research (pp. 1–26). New York: Palgarve Macmillan.
5. Berghoff, H., Scranton, P., & Spiekermann, U. (Eds.). (2012b). The rise of marketing and market research. New York: Palgrave Macmillan.
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