Kawaii Rules: Increasing Affective Value of Industrial Products-Reference-Cited by-同舟云学术

Kawaii Rules: Increasing Affective Value of Industrial Products

Published:2014 Issue: Volume: Page:97-110
ISSN:
Container-title:Industrial Applications of Affective Engineering
language:
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Author:

Ohkura Michiko,Komatsu Tsuyoshi,Aoto Tetsuro

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-04798-0_8

Reference15 articles.

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4. Belson K, Bremner B (2004) Hello kitty: the remarkable story of Sanrio and the billion dollar feline phenomenon. Wiley, New Jersey

5. Kinsella S (1995) Cuties in Japan, women, media and consumption in Japan. In: Skov L, Moeran B (eds) University of Hawai’i Press, Honolulu. http://basic1.easily.co.uk/04F022/036051/Cuties.html

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