The Use of Benchmarking as an Integral Part of TQM in Marketing Departments
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-13159-7_106
Reference19 articles.
1. "America’s Best Sales Forces.” 1992. Sales and Marketing Management 144 (September):46.
2. "America’s Most Admired Corporations.” 1992. Fortune 125 (February 10): 40.
3. Allen, Jeff and Duane Davis. 1991. “Searching for Excellence in Marketing Education: The Relationship between Service Quality and Three Outcome Variables.” Journal of Marketing Education 12 (Spring): 47–55.
4. Barry, Thomas E. 1990. “Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988.” Journal of Advertising 19 (1): 52–60.
5. Biesada, Alexandra. 1991. “Benchmarking.” Financial World 160 (September): 28–32.
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