An Expanded Research Agenda for Examining Country of Origin Effects
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-13159-7_51
Reference24 articles.
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3. Cordell V. 1991. “Competitive Context and Price as Moderators of Country of Origin Preferences.” Journal of the Academy of Marketing Science 19 (Spring): 123–128.
4. Erickson, G. M., J. Johansson and P. Chao. 1984. “Image Variables in Multi-Attribute Product Evaluations: Country of Origin Effects.” Journal of Consumer Research 11 (September): 694–699.
5. Eroglu, S. A. and K. A. Machleit. 1988. “Effects of Individual and Product-specific Variables on Utilizing Country of Origin as a Product Quality Cue.” International Marketing Review 6: 27–40.
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