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2. L. F. Baxter, "The Sales Personality--Fact or Myth?" Sales/Marketing Today, (1965), 21–23.
3. E.J. Benge, "What Traits and Work Habits Characterize Successful Salesmen?" Sales Management, (1956), 54–56.
4. H. R. Bernstein, "How to Recruit Good Salesmen," Industrial Marketing, (1965), 70.
5. E. Berscheid, "Opinion Change and Communicator Communicatee Similarity and Dissimilarity," Journal of Personality and Social Psychology, (1966).