1. Peter Banting, "Unsuccessful Innovation in the Industrial Market," Journal of Marketing, 42 (January, 1978), 99–100.
2. Martin Bell, Marketing Concepts and Strategy (New York: Houghton-Mifflin Company, 1972).
3. Thomas Berg, Mismarketing (New York: Double-day & Co., 1970).
4. Harper Boyd, Ralph Westfall, and Stanley Stasch, Marketing Research. Fourth Ed. (Homewood, Ill.: Richard D. Irwin, 1977).
5. William Copulsky, "Cannibalism in the Market Place," Journal of Marketing, 40 (October, 1976), 102–105.