1. Belch, George E. and Michael A. Belch. 1990. Introduction to Advertising and Promotion Management. Homewood, IL: Richard D. Irwin, Inc.
2. Berkowitz, Eric N. and William A. Flexner. 1978. "The Marketing Audit: A Tool for Health Service Organizations." Health Care Management Review. 3 (4) : 51 – 57.
3. Dubinsky, Alan J. and Richard W. Hansen. 1981. "The Sales Force Management Audit." California Management Review. 24 (2) : 86 – 95.
4. Hotz, Mary R., John K. Ryans, Jr., and William L. Shanklin. 1982. "Agency/Client Relationships as Seen by Influential on Both Sides." Journal of Advertising. 11 (1) : 37– 44.
5. Kotier, Philip, William Gregor and William Rogers. 1977. "The Marketing Audit Comes of Age." Sloan Management Reviewr March -April : 30–36.