Evaluation of the Benefits of Voice Messaging: The Key to Positioning a New Technology-Reference-Cited by-同舟云学术

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Evaluation of the Benefits of Voice Messaging: The Key to Positioning a New Technology

Published:2015 Issue: Volume: Page:280-283
ISSN:2363-6165
Container-title:Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
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Author:

Boughton Paul D.,Fisher James E.

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-17049-7_57

Reference3 articles.

1. Bransby, Mike (1990), "Voice Mail Makes a Difference," The Journal of Business Strategy, January/February, 7–10.

2. Fermazin, Tom (1989) "Voice Messaging's Three Ingredients", Telephony, January, 16, 24–25.

3. Pennings and Bettendam, New Technology as Organizational Innovation, Ballinger Publishing, Co., Cambridge, MA, 1987.

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