The Influence of Individual Modernism on Consumer Behavior in a Developing Nation

Author:

Medina Jose F.,Gresham Alicia B.

Publisher

Springer International Publishing

Reference22 articles.

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3. Campbell, Colin. 1987. The Romantic Ethic and the. Spirit og Modern Consumerism. Oxford: Basil Blackwell.

4. Cunningham, William H., Rusell M. Moore, and Isabella Cunningham. 1974. "Urban Markets in Industrializing Countries: The Sao Paulo Experience." Journal of Marketing, 38 (April): 2–12.

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