The Effects of Online Review Message Appeal and Online Review Source Across Two Product Types on Review Credibility, Product Attitude, and Purchase Intention-Reference-Cited by-同舟云学术

The Effects of Online Review Message Appeal and Online Review Source Across Two Product Types on Review Credibility, Product Attitude, and Purchase Intention

Published:2017 Issue: Volume: Page:163-173
ISSN:0302-9743
Container-title:Lecture Notes in Computer Science
language:
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Author:

Beldad Ardion,Avicenna Fitria,de Vries Sjoerd

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-58484-3_13

Reference30 articles.

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3. Cheung, C.M.K., Thadani, D.R.: The impact of electronic word-of-mouth communication: a literature analysis and integrative model. Decis. Support Syst. 54, 461–470 (2012)

4. Clark, J.K., Wegener, D.T., Habashi, M.M., Evans, A.T.: Source expertise and persuasion: the effects of perceived opposition or support on message scrutiny. Pers. Soc. Psychol. Bull. 38(1), 90–100 (2012)

5. De Bono, K.G., Klein, C.: Source expertise and persuasion: the moderating role of recipient dogmatism. Pers. Soc. Psychol. Bull. 19(2), 167–173 (1993)

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