Digital Technologies for Ordering and Delivering Fashion: How Baur Integrates the Customer’s Point of View-Reference-Cited by-同舟云学术

Digital Technologies for Ordering and Delivering Fashion: How Baur Integrates the Customer’s Point of View

Published:2018-09-21 Issue: Volume: Page:59-77
ISSN:2192-8096
Container-title:Management for Professionals
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Author:

Baier Daniel,Rese Alexandra,Nonenmacher Nikita,Treybig Steve,Bressem Benjamin

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-95273-4_4

Reference27 articles.

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3. Baier D, Rese A (2017) Online-shop site engineering using eye tracking, TAM, and A/B-tests: an empirical application. Paper presented at the 4th German-Polish Symposium on Data Analysis and its Applications (GPSDAA-2017), Wroclaw, September 25

4. Baier D, Stüber E (2010) Acceptance of recommendations to buy in online retailing. J Retail Cust Serv 17(3):173–180

5. Baier D, Rese A, Schreiber S (2015) Analyzing online reviews to measure technology acceptance at the point of scale: the case of IKEA. In: Pantano E (ed) Successful technological integration for competitive advantage in retail settings. IGI Global, Hershey, PA, pp 168–189

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