Personal Branding as a Knowledge Management Tool to Enhance Innovation and Sustainable Development in Organizations

Author:

Alonso-Gonzalez Antonio,Peris-Ortiz Marta,Cao-Alvira Jose J.

Publisher

Springer International Publishing

Reference28 articles.

1. Alonso-Gonzalez, A., Alamo-Hernandez, P., & Peris-Ortiz, M. (2017a). Guardiola, Mourinho and Del Bosque: Three different leadership and personal branding styles. In M. Peris-Ortiz, J. Alvarez-Garcia, & M. C. Del Rio-Rama (Eds.), Sports management as an emerging economic activity (pp. 329–344). Springer International Publishing ISBN: 978-3-319-63907-9.

2. Alonso-Gonzalez, A., Plata-Rugeles, D., Peris-Ortiz, M., & Rueda-Armengot, C. (2017b). Entrepreneurial initiatives in Colombian Universities: The innovation, entrepreneurship and business Center of Sergio Arboleda University. In M. Peris-Ortiz, J. A. Gómez, J. M. Merigó-Lindahl, & C. Rueda-Armengot (Eds.), Entrepreneurial Universities (pp. 151–163). Springer International Publishing ISBN: 978-3-319-47949-1.

3. Armstrong, D., & Wai Yu, K. (1997). The persona principle: How to succeed in business with image marketing. Simon and Schuster, New York, USA.

4. Baruk, A. I. (2012). The role of personal marketing in forming the image of a science organization. Prace Instytutu Lotnictwa, 226(5), 71–88.

5. Cheng, C. C., & Huizingh, E. K. (2014). When is open innovation beneficial? The role of strategic orientation. Journal of Product Innovation Management, 31(6), 1235–1253.

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