Marketing Analytics-Reference-Cited by-同舟云学术

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Marketing Analytics

Published:2019 Issue: Volume: Page:623-658
ISSN:0884-8289
Container-title:International Series in Operations Research & Management Science
language:
Short-container-title:

Author:

Arunachalam S.,Sharma Amalesh

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-319-68837-4_19

Reference55 articles.

1. Aigner, D. J., Lovell, C. A. K., & Schmidt, P. (1977). Formulation and estimation of stochastic frontier production functions. Journal of Econometrics, 6(1), 21–37.

2. Aiken, L.S., and West, S.G, 1991. Multiple regression: Testing and interpreting interactions.

3. Baccouche, R., & Kouki, M. (2003). Stochastic production frontier and technical inefficiency: A sensitivity analysis. Econometric Reviews, 22(1), 79–91.

4. Banker, R. D., Cooper, W. W., Seiford, L. M., Thrall, R. M., & Zhu, J. (2004). Returns to scale in different DEA models. European Journal of Operational Research, 154, 345–362.

5. Banker, R. D., & Morey, R. (1986). Efficiency analysis for exogenously fixed inputs and outputs. Operation Research, 34, 513–521.

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1. The Next Generation of Supermarkets Marketing in Ghana;Contemporary Retail Marketing in Emerging Economies;2022

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