Predicting Taiwanese Viewers’ Attitudes Toward Foreign Television Programs: A Country-of-Origin Perspective
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-11761-4_122
Reference10 articles.
1. Chen, P.-H. 2004. “Transnational cable channels in the Taiwanese market: A study of domestication through programming strategies.” Gazette: The International Journal for Mass Communication Studies, 66(2): 167–183.
2. Cooper-Chen, A. 1999. “An animated imbalance: Japan's television heroines in Asia.” Gazette: The International Journal for Mass Communication Studies, 61(3/4): 293–310.
3. Gürhan-Canli, Z., and Maheswarn, D. 2000. “Determinants of country-of-origin evaluations.” The Journal of Consumer Research, 27 (June): 96–108.
4. Klein, J. G., Ettenson, R., and Morris, M. D. 1998. “The animosity model of foreign product purchase: An empirical test in the People's Republic of China.” Journal of Marketing Research, 62: 89–100.
5. Maheswaran, D. 1994. “Country of origin as a stereotype: Effects of consumer expertise and attribute strength on product evaluations.” Journal of Consumer Research, 21: 354–365.
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