The Role of International Economic Development in the use of Integrated Marketing Communications
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-11848-2_91
Reference29 articles.
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3. Darian, Jean C. (1985), “Marketing and Economic Development: A Case Study from Classical India,” Journal of Macromarketing. 5 (Spring), 14–26.
4. Das, V. Mukunda and C.P. Rao (1991), “Conceptualization of India’s Emerging Rural Consuming Systems,” Journal of International Consumer Marketing. 3 (4), 35–50.
5. Drucker, Peter (1958), “Marketing & Economic Development,” Journal of Marketing. 22 (January), 252–259.
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