Compensatory Versus Non-Compensatory Choice Strategies in Limited Problem Solving Consumer Behavior: Engel-Kollat-Blackwell Versus Howard Models-Reference-Cited by-同舟云学术

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Compensatory Versus Non-Compensatory Choice Strategies in Limited Problem Solving Consumer Behavior: Engel-Kollat-Blackwell Versus Howard Models

Published:2014-12-08 Issue: Volume: Page:220-224
ISSN:2363-6165
Container-title:Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
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Author:

Tidwell Paula

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-13144-3_66

Reference10 articles.

1. Assael, H. 1983. Consumer Behavior and Marketing Action. Boston: Kent.

2. Beatty, S. E. and S. W. Smith. 1987. "External Search Effort: An Investigation Across Several Product Categories. Journal of Consumer Research 4: 83–95.

3. Bettman, J. R. 1979. An Information Processing Theory of Consumer Choice. Reading, MA: Addison Wesley.

4. Engel, J. F., D. T. Kollat and R. D. Blackwell. 1968. Consumer Behavior. New York: Holt, Rinehart, and Winston.

5. Engel, J. F., R. D. Blackwell and P. W. Miniard. 1990. Consumer Behavior. Chicago: The Dryden Press.

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