An Approach to Discovery of Customer Profiles

Author:

Pawełoszek Ilona,Korczak Jerzy

Publisher

Springer International Publishing

Reference32 articles.

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2. Pruitt, J., Adlin, T.: The Persona Lifecycle: Keeping People in Mind Throughout Product Design. Elsevier, Boston (2006)

3. Montgomery, D.B.: Marketing Information Systems: An Emerging View. Forgotten Books, London (2012)

4. Stair, R.M., Reynolds, G.: Principles of Information Systems. Cengage Learning, Boston (2016)

5. Nogueira, B.M., Santos, T.R.A., Zarate, L.E.: Comparison of classifiers efficiency on missing values recovering: application in a marketing database with massive missing data. In: Proceedings of the 2007 IEEE Symposium on Computational Intelligence and Data Mining, CIDM, pp. 66–72 (2007)

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