Consumers’ Need for Uniqueness and the Influence of Persuasive Strategies in E-commerce

Author:

Adaji Ifeoma,Oyibo Kiemute,Vassileva Julita

Publisher

Springer International Publishing

Reference10 articles.

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4. Ruvio, A., Shoham, A., Makovec Brenčič, M.: Consumers’ need for uniqueness: short‐form scale development and cross‐cultural validation. Int. Mark. Rev. 25(1), 33–53 (2008)

5. Zimmer, M.R., Little, S.K., Griffiths, J.S.: The impact of nostalgia proneness and need for uniqueness on consumer perceptions of historical branding strategies. In: American Marketing Association Conference Proceedings, vol. 10, p. 259 (1999)

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