Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-50008-9_98
Reference41 articles.
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3. Baker, S. M., J. W. Gentry, et al. (2005). “Building understanding of the domain of consumer vulnerability.” Journal of Micromarketing 25(2): 128-139.
4. BBC. 1998. Student Fears Over Mounting Debt. Retrieved from http://news.bbc.co.uk/1/hi/scotland/8192381.stm
5. Bernthal, M. J., D. Crockett, et al. (2005). “Credit Cards as Lifestyle Facilitators.” The Journal of Consumer Research 32(1): 130-145.
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