Author:
Ahn Jiseon,Park JungKun,Lee Suk Hyung Bryan
Publisher
Springer International Publishing
Reference35 articles.
1. Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54(1), 27–41.
2. ACNielsen. (2007, May). Consumers and designer brands: A global ACNielsen report.
http://www2.acnielsen.com/site/documents/GlobalDesignerBrandsReportJun06a.pdf
. Accessed 26 Mar 2007.
3. Atwal, G., & Williams, A. (2009). Luxury brand marketing—The experience is everything! Journal of Brand Management, 16(5), 338–346.
4. Bhat, S., & Reddy, S. K. (2001). The impact of parent brand attribute associations and affect on brand extension evaluation. Journal of Business Research, 53, 111–112.
5. Bollen, K. A., & Long, J. S. (1993). Testing structural equation models. Newbury Park, CA: Sage.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献