Trial Advertising
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-53877-8_23
Reference5 articles.
1. Dickert N, Grady C. What’s the price of a research subject? Approaches to payment for research participation. N Engl J Med. 1999;341(3):198–203. doi: 10.1056/NEJM199907153410312 .
2. Phillips TB. Money, advertising and seduction in human subjects research. Am J Bioeth. 2007;7(2):88–90. doi: 10.1080/15265160701307621 .
3. Bramstedt KA. Recruiting healthy volunteers for research participation via internet advertising. Clin Med Res. 2007;5(2):91–7. doi: 10.3121/cmr.2007.718 . PubMed PMID: 17607043; PMCID: PMC1905931.
4. Childers TLJJ. All dressed up with something to say: effects of typeface semantic associations on brand perceptions and consumer memory. J Consum Psych. 2002;12:93–106.
5. Clinical Trials Advertising Toolkit. Wake Forest Baptist Health. January 2015. http://www.wakehealth.edu/uploadedFiles/User_Content/AboutUs/Contact_Us/Departments/Creative_Communications/Brand_Center/Downloads/Advertising_Toolkit.pdf .
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