1. Zeki Seyda Deligonul, Reklam Acentalari Arastirmasi, Unpublished Report, (Middle East Technical University, Ankara 1980), 24.
2. Gorus, Turkish Industrialists and Businessmen Association Report, 1(June, 1978), 4–20.
3. Grafika-Maya Reklam Ajansi, 1975 Reklam Mecralari Arastirma Raporu, (Istanbul, 1975) and PEVA Basin Radyo ve TV Reklamlari Ozeti, (Istanbul, 1976).
4. Donald W. Hendon, The Economic Effects of Advertising, (New South Wales: Australia, 1975) , 51–66.
5. Jacob Hornik, "International Advertising Strategies Using the ‘High Prestige’ Communication Approach" in the Academy of International Business Asia-Pacific Dimension of International Business, (Honolulu, Hawaii, December 18–20, 1979), 318.