Pre-aldersonian antecedents to macromarketing: Insights from the textual literature-Reference-Cited by-同舟云学术

Pre-aldersonian antecedents to macromarketing: Insights from the textual literature

Author:

Savitt Ronald

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

Reference66 articles.

1. Adams, J. T. 1927.Revolutionary New England, 1691–1776. Boston: Little, Brown and Company.

2. Alderson, W. 1957.Marketing Behavior and Executive Action. Homewood, IL: Richard D. Irwin.

3. —. 1958.Proceedings: Conference of Marketing Teachers from Far Western States. D. Duncan, ed. Berkeley: University of California Press, pp. 15–28.

4. —. 1965.Dynamic Marketing Behavior. Homewood, IL: Richard D. Irwin.

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