Advanced product planning: a comprehensive process for systemic definition of new product requirements

Author:

Agouridas Vassilis,McKay Alison,Winand Henri,de Pennington Alan

Publisher

Springer Science and Business Media LLC

Subject

Information Systems,Software

Reference87 articles.

1. Armstrong G, Kotler P (2000) Marketing: an introduction, 5th edn. Prentice-Hall, New Jersey

2. Garvin DA (1984) What does “Product Quality” really mean? Sloan Manage Rev, pp 25–41

3. Hansen T (2001) Quality in the marketplace: a theoretical and empirical investigation. Eur Manage J 19(2):203–211

4. Hoyle D (2000) Automotive quality systems handbook. Butterworth-Heinemann, Oxford

5. Juran JM, Godfrey AB (1998) Juran’s quality handbook, 5th edn. McGraw-Hill, New York

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