An Engineering Approach to Data Mining Projects

Author:

Marbán Óscar,Mariscal Gonzalo,Menasalvas Ernestina,Segovia Javier

Publisher

Springer Berlin Heidelberg

Reference18 articles.

1. Naur, P., Randell, B.: Software engineering: Report on NATO conference (1969)

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3. Chapman, P., Clinton, J., Kerber, R., Khabaza, T., Reinartz, T., Shearer, C., Wirth, R.: CRISP-DM 1.0 step-by-step data mining guide. Technical report, CRISP-DM (2000)

4. Eisenfeld, B., Kolsky, E., Topolinski, T.: 42 percent of CRM software goes unused (February 2003), http://www.gartner.com

5. Eisenfeld, B., Kolsky, E., Topolinski, T., Hagemeyer, D., Grigg, J.: Unused CRM software increases TCO and decreases ROI (Febrero 2003), http://www.gartner.com

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