Author:
Bitner Mary Jo,Brown Stephen W.
Publisher
Springer Berlin Heidelberg
Reference15 articles.
1. Berry, L.L./ Parasuraman, A. (1993): Building a New Academic Field — The Case of Services Marketing, in: Journal of Retailing, Vol. 69, No. 1, pp. 13–60.
2. Bettencourt, L./ Ostrom, A.L./ Brown, S.W./ Roundtree, R.I. (2002): Client Co-Production in Knowledge-Intensive Business Services, in: California Management Review, 44(4), pp. 100–127.
3. Brown, S.W./ Bitner, M.J. (2006): Mandating a Services Revolution for Marketing, in Lusch. R.F./Vargo, S.L. (Eds): The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Armonk, NY: M.E. Sharpe.
4. Davenport, T. (2005): The Coming Commoditization of Processes, in: Harvard Business Review, June 2005, pp. 100–108.
5. Fisk, R.P./ Brown, S.W./ Bitner, M.J. (1993): Tracking the Evolution of the Services Marketing Literature, in: Journal of Retailing, Vol. 69, No. 1, pp. 61–103.
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献