Personalized Web Advertising Method

Author:

Kazienko Przemysław,Adamski Michał

Publisher

Springer Berlin Heidelberg

Reference21 articles.

1. Adams, R.: Intelligent advertising. AI & Society 18(1), 68–81 (2004)

2. Lecture Notes in Computer Science;C.C. Aggarwal,1998

3. Amiri, A., Menon, S.: Efficient Scheduling of Internet Banner Advertisements. ACM Transactions on Internet Technology 3(4), 334–346 (2003)

4. Baudisch, P., Leopold, D.: User-configurable advertising profiles applied to Web page banners. In: Proc. of the First Berlin Economics Workshop, Berlin, Germany (1997), http://patrickbaudisch.com/publications/1997-Baudisch-Berlin-UserConfigurableAdvertisingProfiles.pdf

5. Bilhev, G., Marston, D.: Personalised advertising – exploiting the distributed user profile. BT Technology Journal 21(1), 84–90 (2003)

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