Author:
Bauer H. H.,Heinrich D.,Mühl J. C. M.
Publisher
Springer Berlin Heidelberg
Reference47 articles.
1. Aaker J, Fournier S, Brasel A S (2004): When Good Brands Do Bad, in: Journal of Consumer Research, 31,1, S 1–16
2. Bartsch N L (2005): An Association of Commitment and Communal Exchange Relationship Orientation, Texas
3. Bauer H H, Heinrich D, Martin I (2007): How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion, in: 2007 Australian & New Zealand Marketing Academy Conference Proceedings, S 2189–2198
4. Belk R W, Ger G, Askegaard S (2003): The Fire of Desire: A Multisited Inquiry into Consumer Passion, in: Journal of Consumer Research, 30,3, S 326–351
5. Belk R W, Tumbat G (2005): The Cult of Macintosh, in: Consumption, Markets and Culture, 8,3, S 205–217
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献