Author:
Bauer H. H.,Neumann M. M.,Reichardt T.
Publisher
Springer Berlin Heidelberg
Reference39 articles.
1. Aaker D A, Kumar V, Day G S (2001): Marketing Research, New York
2. Ajzen I (1991): The Theory of Planned Behavior, in: Organizational Behavior & Human Decision Processes, 50,2, S 179–211
3. Ajzen I, Fishbein M (1980): Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, New Jersey
4. Allen C T, Machleit K A (1992): A comparison of attitudes and emotions as predictors of behavior at diverse levels of behavioral experience, in: Journal of Consumer Research, 19,4, S 493–505
5. Amor D (2002): Das Handy gegen Zahnschmerzen und andere Geschäftsmodelle für die Dienstleister von morgen, Bonn
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Mobile User Experience;Brand Evolution;2016-11-10
2. Die Zukunft des Mobile Marketing;Erfolgsfaktoren des Mobile Marketing