Domestic consumer expenditures for consumer books: 1984–1994

Author:

Greco Albert N.

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Computer Science Applications,Media Technology,Communication,Business and International Management

Reference88 articles.

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2. Auletta, K. (1997). The highwaymen: Warriors of the information superhighway. New York: Random House.

3. Bayers, B.L. (1991). The consumer durable replacement buyer. Journal of Marketing, 55 (January), 42–51.

4. Bayers, B.L. & Mehta, R. (1995). A segmentation model for targeted marketing of consumer durables. Journal of Marketing Research, 32 (November), 463–469.

5. Biswars, A., Olsen, J.E., & Carlet, V. (1992). A comparison of print advertisements from the United States and France. Journal of Adverstising, 21 (December), 74–81.

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