Using Industry 4.0 Tools in the Implementation of Modern Event Marketing-Reference-Cited by-同舟云学术

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Using Industry 4.0 Tools in the Implementation of Modern Event Marketing

Published:2022-10-27 Issue: Volume: Page:
ISSN:1383-469X
Container-title:Mobile Networks and Applications
language:en
Short-container-title:Mobile Netw Appl

Author:

Behúnová Annamária^ORCID,Behún Marcel^ORCID,Knapčíková Lucia^ORCID

Publisher

Springer Science and Business Media LLC

Subject

Computer Networks and Communications,Hardware and Architecture,Information Systems,Software

Link

https://link.springer.com/content/pdf/10.1007/s11036-022-02047-w.pdf

Reference20 articles.

1. Šindler P (2003) Event marketing: Jak využít emoce v marketingové komunikaci. Grada Publishing, a.s, Praha

2. Štrbová E (2012) Organizácia a motivácia v event marketingu. Univerzita Konštantína Filozofa v Nitre, Nitra

3. Nagyova A et al (2021) Design of a model for risk reduction in project management in small and medium-sized enterprises. Symetry-Basel 13 (5). https://doi.org/10.3390/sym13050763

4. Jurášková O et al (2012) Velký slovník marketingových komunikací. Grada Publishing, a.s, Praha

5. Bárta V (2009) Retail marketing. Management Press, s.r.o, Praha

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