Author:
Förster Matthias,Bansemir Bastian,Roth Angela
Abstract
AbstractFirms are innovating data-driven business models (DDBMs) to realize value from data. Yet, making DDBMs work is challenging, and DDBMs often fall short of expected value realization. One reason for this shortfall is that firms do not know how employees, who decisively influence a DDBM’s value realization, view this complex and multi-facetted topic. We think it is necessary to understand the employees’ perspectives, the dimensions that build these perspectives and the characteristics employees are particularly interested in regarding value realization from data. We address this research gap by applying the Q-methodology to examine the perspectives among 70 employees across twelve DDBMs at a German automotive manufacturer. This yields eight perspectives, e.g., data advocacy, data caution or data practical. By exploring these perspectives, we provide a first groundwork on how employees view and appraise value realization from data which adds to the strive for mastering value realization from data within DDBMs.
Funder
Friedrich-Alexander-Universität Erlangen-Nürnberg
Publisher
Springer Science and Business Media LLC
Subject
Management of Technology and Innovation,Marketing,Computer Science Applications,Economics and Econometrics,Business and International Management
Reference145 articles.
1. Achtenhagen, L., Melin, L., & Naldi, L. (2013). Dynamics of business models: Strategizing, critical capabilities and activities for sustained value creation. Long Range Planning, 46(6), 427–442. https://doi.org/10.1016/j.lrp.2013.04.002
2. Afuah, A., & Tucci, C. (2003). Internet business models and strategies: Text and cases (2nd ed.). McGraw Hill.
3. Akred, J., & Samani, A. (2018). Your data is worth more than you think. In MIT Sloan Management Review. Available online at https://sloanreview.mit.edu/article/your-datais-worth-more-than-you-think/. Accessed 11/12/2021.
4. Akter, S., & Wamba, S. F. (2016). Big data analytics in E-commerce: A systematic review and agenda for future research. Electronic Markets, 26(2), 173–194. https://doi.org/10.1007/s12525-016-0219-0
5. Al-Debei, M. M., El-Haddadeh, & Avison, D. (2008). Defining the business model in the new world of digital business. AMCIS 2008 Proceedings (pp. 300–311)
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献