Effects of search engine advertising on user clicks, conversions, and basket choice-Reference-Cited by-同舟云学术

Effects of search engine advertising on user clicks, conversions, and basket choice

Published:2019-12-24 Issue:4 Volume:30 Page:837-862
ISSN:1019-6781
Container-title:Electronic Markets
language:en
Short-container-title:Electron Markets

Author:

Winter Patrick,Alpar Paul

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Computer Science Applications,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s12525-019-00376-5.pdf

Reference39 articles.

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2. Abou Nabout N, Skiera B (2013) Brand bidding in paid search: Just cannibalizing or increasing profit? Proceedings of the 42st Conference of the European Marketing Academy

3. Agarwal, A., Hosanagar, K., & Smith, M. D. (2015). Do organic results help or hurt sponsored search performance? Information Systems Research, 26(4), 695–713.

4. AMA (American Marketing Association) (2018) Dictionary, https://www.ama.org/resources/Pages/Dictionary.aspx? dLetter=B&dLetter=B, retrieved on June 17, 2018.

5. Ayanso, A., & Mokaya, B. (2013). Efficiency evaluation in search advertising. Decision Sciences, 44(5), 877–913.

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