Author:
Baethge Catherine,Klier Julia,Klier Mathias
Publisher
Springer Science and Business Media LLC
Subject
Management of Technology and Innovation,Marketing,Computer Science Applications,Economics and Econometrics,Business and International Management
Reference146 articles.
1. Adamopoulos, P., & Todri, V. (2014). Social media analytics: the effectiveness of promotional events on brand user base in social media. In Proceedings of the 35th International Conference on Information Systems.
2. Adjei, M. T., Noble, S. M., & Noble, C. H. (2010). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy of Marketing Science, 38(5), 634–653.
3. Afrasiabi Rad, A., & Benyoucef, M. (2011). A model for understanding social commerce. Journal of Information Systems Applied Research, 4(2), 63–73.
4. Albert, L. J., Aggarwal, N., & Hill, T. R. (2014). Influencing customer’s purchase intentions through firm participation in online consumer communities. Electronic Markets, 24(4), 285–295.
5. Aljukhadar, M., Senecal, S., & Ouellette, D. (2010). Can the media richness of a privacy disclosure enhance outcome? A multifaceted view of trust in rich media environments. International Journal of Electronic Commerce, 14(4), 103–126.
Cited by
83 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献