1. For a review of preventive strategies see, for example, Doll, R. (1983). Prospects for prevention.British Medical Journal 286, 445–453.
2. Nordenfelt, L. (1991).Towards a Theory of Health Promotion: A Logical Analysis, Linköping Collaborating Centre, Department of Health and Society, University of Linköping, Linköping, Sweden.
3. Ashton, J. and Seymour, H. (1988).The New Public Health: The Liverpool Experience, Open University Press, Milton Keynes.
4. McQueen, D. V., quoted in Bunton, R. and Macdonald, G. (eds) (1992).Health Promotion: Disciplines and Diversity, Routledge, London.
5. For a view of ‘panic cultures’ see Kroker, A. and Cook, D. (1986).The Postmodern Scene, Macmillan, London.