Author:
Dardis Rachel,Gieser Nancy
Publisher
Springer Science and Business Media LLC
Subject
Economics and Econometrics,Business, Management and Accounting (miscellaneous)
Reference16 articles.
1. Bedeian, A. G. (1971). Consumer perception of price as an indicator of product quality.MSU Business Topics, 19 (3), 59–65.
2. Gardner, D. M. (1970). An experimental investigation of the price/quality relation.Journal of Retailing, 45 (3), 25–41.
3. Gardner, D. M. (1971). Is there a generalized price-quality relationship?Journal of Marketing Research, 8, 241–243.
4. Jacoby, J., Olson, J. C., & Haddock, R. A. (1971). Price, brand name, and product composition characteristics as determinants of perceived quality.Journal of Applied Psychology, 55, 570–579.
5. Lambert, Z. V. (1972). Price and choice behavior.Journal of Marketing Research, 9, 35–40.
Cited by
11 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献