Navigating Intercultural Communication in the Media Landscape: Challenging Stereotypes and Cultivating Critical Perspectives—Hall Model as the Framework

Abstract

AbstractThis brief commentary delves into the intricate dynamics of intercultural communication within the realm of media influence, emphasising the importance of critical analysis and resistance to stereotypes. Drawing on Stuart Hall’s encoding-decoding model, the essay explores how audiences engage with media narratives from multiple perspectives, including dominant, negotiated, and oppositional readings. By examining two news through Hall’s model, the analysis reveals how audiences challenge prevailing stereotypes and biases, promoting a more nuanced understanding of complex social issues. The commentary highlights the role of the media in shaping identity dynamics and underscores the significance of audience agency in interpreting and responding to media messages. Through a nuanced analysis of media content, this essay contributes to a deeper understanding of the intricate interplay between media representations, audience perceptions, and cultural identities in the contemporary communication landscape.